Values Definition

An organisation’s values should guide the way its people behave (its culture) – both within the company, and when dealing with those outside it.  Too often we see stated values that do not reflect the way the company operates – causing cynicism and disbelief.

Our approach to defining values ensures that an organisation’s values are more than just window-dressing and posters stuck on walls.  Our process ensures strategic alignment alongside generating strong buy-in from the front-line.  We do this by working with all organisational levels and by getting to the actual behaviours that will be displayed.

This ‘top-down’ and ‘bottom-up’ approach is the perfect set-up for implementing the culture that is defined by the values.  As with all our work, we do it with a light-touch, maximum organisational involvement (values don’t work when imposed from the outside) and at pace.

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