Purpose and Direction

Much of our work helping organisations starts with clarifying and aligning on their Purpose as well as their future direction. These are the foundations upon which a healthy, high-performance culture stands.

Creating a sustainable competitive advantage requires an alignment between an organisation’s Purpose (the ‘Why’), a clear and tangible Ambition (the ‘What’) and a combination of Strategy, Structure and Culture that is clear and focused, with all elements aligned and in service of the other (the ‘How’). Collectively, we refer to these strategic elements of an organisation, as its ‘Strategic Framework’:

Coode’s Strategic Framework:

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Clients use our support in this area in multiple ways:

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